Easy to wear and easy to sell, this printed midi smock dress works well for UK fashion brands stocking light, everyday dresses. The loose fit makes it comfy for all-day wear, and the all-over print adds colour to your summer rails. Its frill hem gives it a fun edge, and the half sleeves give just enough arm cover for women across age groups.
One-size fits UK 8–20, which means fewer returns for you. Made from 100% viscose, the fabric stays cool and soft—great for warm weather edits, daytime dressing, or travel collections. A 38-inch length keeps it neat for garden parties or casual looks. It flatters many shapes without clinging, helping you cater to both younger and older customers.